StoryFest 2021: Workshop - Organizational Crisis and Storytelling

5th May Update:
In light of tightened safe management measures, ticket sales for live performances and workshops are paused from today (5 May) until further notice.

As the latest guidelines from NAC cover events from 8 - 30 May, we will not be issuing refunds as yet.

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Workshop - Organizational
Crisis and Storytelling
Date: Saturday, 26th June 2021
Time: 10am – 4pm (with 1hr lunch break)
Venue: Blue Room, The Arts House
Ticket: $100
Type: Workshop
Platform: In-person

For adult participants ages 18 years old and above.

  • Corporate Sector
  • Leadership & Organizations
  • Educators
  • Management & Administration Sector
Organizational Crisis and Storytelling

Most audiences love a good story with a twist. But what happens when an organization enters a crisis and finds itself deeply entangled in knots? Will stakeholders anticipate the fall of a leader and the demise of the organization, or will they stand in solidarity to protect its reputation and witness an emergence from ashes?

According to management and sociology scholars Stephen Fineman and Yiannis Gabriel, they assert that stories “tell something of the myths that an organization preserves, along with its heroes and heroines, and deeper-seated conflicts and anxieties” (1996). Especially in the metaphors people use, stories reveal complex relationships and nuanced meanings, as well as feelings, inside organizational life. A leader interested in improving working relationships and managing conflicts will therefore have to learn to decode the embedded meanings in their colleagues’ lived realities – the emotions, memories, and experiences. To manage some of these narratives means to gain better control as a leader.

In this experiential workshop, participants will first understand the psychology of storytelling, identify the different types of narratives, and write stories of personal and corporate leadership. The latter half of the workshop will focus on crisis response strategies and tools to reframe narratives and metaphors to inspire vision, reconcile differences, and mobilise people towards collective action.

This workshop is drawn from research and case studies, which has direct relevance to managers and executive leaders who have influence on direct reports.

What can participants expect?
  • Compose stories that can be used for different organizational purposes
  • Experience the emotional terrain of narratives, roles, metaphors, and frames
  • Apply Joseph Campbell’s Hero’s Journey to organizational stories
  • Adopt Timothy Coombs’ crisis response strategies from Situational Crisis Communication Theory
  • Evaluate and assess responses with the Crisis Intervention Matrix
  • Experience collective storytelling of a crisis
At the end of the workshop, participants will:
  • Understand the psychology of storytelling
  • Write a corporate story and personal story using Joseph Campbell’s Hero’s Journey
  • Identify types of crises within an organizational life
  • Adopt Timothy Coombs’ crisis response strategies
  • Apply the principles of INTERIM to reframe narratives, roles, and metaphors
About Dr. Edmund Chow

Dr. Edmund Chow is a published scholar and a TEDx public speaking coach. With an MA from New York University and a PhD from the University of Manchester, he completed his Postdoctoral Research Fellowship at INSEAD Business School where he developed the executive MBA curriculum on leadership and communication using storytelling and improvisation. He is currently the programme leader in MA Arts Pedagogy and Practice at LASALLE College of the Arts.

All patrons are required to purchase tickets for admission
Admission is subject to proof of tickets purchased
Latecomers advisory: All latecomers must wait for a suitable cue for seating
No Refunds, no exchange of tickets

TraceTogether check-in is required
There will be temperature screening before entry into The Art House
Patrons should be masked at all times
Audience groups are to be seated at least 1 metre apart
Patrons are not to move around the venue during programmes
A safe distance of 1 metre should also be observed between patrons and facilitators at all times
There will be no physical interaction between patrons and facilitators

Unauthorized video and audio recording is not permitted for this event.
Photography without flash and without disrupting the artists/performance is permitted within reason.

Presented by The Storytelling Centre Limited and The Arts House
With the support of National Arts Council Singapore
For more info, please visit
  • The event description was updated. Diff#998598 2021-05-05 14:13:15
More updates
Sat Jun 26, 2021
10:00 AM - 4:00 PM SGT
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Venue Address
1 Old Parliament Lane, Singapore Singapore
StoryFest: International Storytelling Festival Singapore

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